How SEO Leaders Use Empathy for Winning Strategy, Performance & Teams

The longer we work in SEO, it seems, the more we tend to look at it in terms of numbers and data.

We measure and report on the effectiveness of our work, tying together metrics from onsite analytics, Google Search Console, and rank trackers.

We share keyword research full of monthly search volume numbers with content writers, and many of us even analyze our character and word counts.

There’s nothing wrong with this – combining data sets together is incredibly powerful.

And for a lot of us (myself included), this ongoing analysis is what we love most about SEO. It’s

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