Why Facebook Shelved an Earlier Report on Popular Posts

When Facebook this week released its first quarterly report about the most viewed posts in the United States, Guy Rosen, its vice president of integrity, said the social network had undertaken “a long journey” to be “by far the most transparent platform on the internet.” The list showed that the posts with the most reach tended to be innocuous content like recipes and cute animals.

Facebook had prepared a similar report for the first three months of the year, but executives never shared it with the public because of concerns that it would look bad for the company, according to

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