How to Choose the Best Shopify Theme for SEO: A Complete Guide

Shopify powers over 1.7 million businesses worldwide, generating more than $200 billion in sales for those using the platform. This all-in-one ecommerce platform makes it easy to start, grow and run your online business.

Building a store with SEO in mind helps ensure people can organically discover your business on Google, Bing, and other search engines.

You can customize your store with Shopify themes that allow you to make your store truly unique. But which one is best for SEO?

When choosing your theme, there’s more to consider than aesthetics. In this column, you’ll learn how to choose an SEO-friendly

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Dan Sure On Using Buy Guides For SEO

In part one with Dan Shure we followed up on his previous advice around Google core updates and what you can do to improve your site after a core update. In part two, we talk about using buyer guides in your SEO strategy.

Buy Guides For SEO Content:

Dan Shure you can have a lot of success with creating buyer guides, which is a mid to low funnel piece of content. A buyer guide is somewhere in-between the category page or blog post and a product page. The buyer guide is very transactional in nature. The buyer guides sometimes outrank

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How 4 Worldwide Agencies Prove SEO Value

Explain the Client’s ‘Room for Growth’ With Specific Metrics

Another crucial aspect for you to set a shared success definition is mapping the client’s search real estate.

Analyzing their status quo and their competitors on specific key phrases and topics will give you the chance to create a compelling business case. As Telford explained:

“As an integrated communications agency, at Clarity PR, we have a philosophy of thinking of Google as the world’s largest online newspaper. By taking a full-page view, our search, PR, and paid teams can work together to help a client get maximum coverage through the search

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Budgets, Traffic & SEO Tactics

Do you know which tasks your competitors are spending time on for their SEO clients?

You probably have some educated guesses, but actually knowing where others are spending their time helps you avoid any missed opportunities.

Also, knowing the budgets that other agencies are charging their SEO clients can be a useful benchmark to know if you should be charging more (or less).

In this second report from Search Engine Journal’s industry survey report, The State of SEO 2021: Insights, Opportunities & Threats, we share insights from 1,241 of the SEO professionals we surveyed, who worked directly with clients

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SEO hospitals call for residents to vaccinate, wear masks

MARIETTA, Ohio (WTAP) – Southeastern Ohio’s hospitals are calling on residents to get vaccinated and wear masks.

That comes in a joint statement Monday signed by leaders of nine regional-and mostly rural-hospital systems:

Jeff Graham, President & CEO, Adena Health System, Scott Cantley, President & CEO, Memorial Health System (Marietta), John R. “Jack” Janoso, Jr., President & CEO, Fairfield Medical Center, Tim Colburn President & CEO, Fairfield Medical Center President, OhioHealth Berger Hospital, Stacey Gabriel , President & CEO, Hocking Valley Community Hospital, LeeAnn Helber, President & CEO, Ohio Health O’Bleness Hospital (Athens), Michael Canady President & CEO, Holzer Health

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Do Prominent Lead Gen Forms Impact SEO?

In a Google Webmaster Office Hours Hangout, Google’s John Mueller was asked whether a call to action placed at the top of the page and above the main content would trigger a negative ranking effect. John outlined two scenarios under which it would and would not cause a negative ranking effect.

Google Page Layout Algorithm

Google released an algorithm in 2012 that added a negative ranking factor to sites that featured excessive advertising at the top of the page that made it difficult for users to see the main content.

The original announcement from 2012 stated:

“…sites that don’t have

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Messy SEO Part 2: The importance of canonicalization

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.


This second installment for “Messy SEO” details my process of rectifying the canonicalization issues that arose following the MarTech website consolidation. In Part 1 we discussed fixes for duplicate content issues—redirects. Fixing these issues is expected to address our site’s issue with diluted rankings and a decreased crawl budget.

>> You can read Part 1 of our Messy SEO series here <<

During this process, we discovered some instances where another factor needed

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