4 Reasons International SEO Fails (And How to Fix It)

SEO best practices should be the same for any website. However, when it comes to international SEO, we often find that best practices that work well with one site aren’t enough for another.

Why do even experienced SEO pros struggle to optimize and manage global websites? What makes it so challenging?

There are numerous reasons for this, and each site experiences different issues. In this article, you’ll explore four of the most common issues that keep international website owners (and the marketers who help them) awake at night.

For ease of explanation, I’ll refer to a site that was initially

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