Quantcast Reveals Transformative Cookieless Innovations for the Quantcast Platform | National Business


Quantcast, a global advertising technology company, today announced key innovations to the Quantcast Platform, which allows publishers, advertisers, and brands to know and grow their audiences. Quantcast revealed new cookieless solutions, available to users within the Quantcast Platform today, at its Fall Virtual NOVA Event. These new innovations help advertisers reach audiences without a dependency on third-party cookies. Also new to the platform, Quantcast Connect directly matches high-quality publisher supply with marketer demand through smarter insights, while Ara™ TopicMap uses AI to link contextual signals to consumer intent and provides greater accuracy

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