Messy SEO Part 2: The importance of canonicalization

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study.


This second installment for “Messy SEO” details my process of rectifying the canonicalization issues that arose following the MarTech website consolidation. In Part 1 we discussed fixes for duplicate content issues—redirects. Fixing these issues is expected to address our site’s issue with diluted rankings and a decreased crawl budget.

>> You can read Part 1 of our Messy SEO series here <<

During this process, we discovered some instances where another factor needed

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