E-A-T, SEO Tips & Great Examples

Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm updates from Google.

The search engine has indicated that “there is no ‘fix’” required to recover from these types of updates.

However, some SEO pros have put forward convincing studies, including this one from Lily Ray, that not demonstrating E-A-T (Expertise, Authority, and Trust) in a site’s content can be a demolishing factor in its search engine visibility.

In fact, Google mentions E-A-T 137 times in the current iteration of its 167-page search quality raters guidelines. It also

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