In part one with Dan Shure we followed up on his previous advice around Google core updates and what you can do to improve your site after a core update. In part two, we talk about using buyer guides in your SEO strategy.
Buy Guides For SEO Content:
Dan Shure you can have a lot of success with creating buyer guides, which is a mid to low funnel piece of content. A buyer guide is somewhere in-between the category page or blog post and a product page. The buyer guide is very transactional in nature. The buyer guides sometimes outrank