You can’t talk about SEO without mentioning keyword research. It’s like eating a grilled cheese sandwich without the cheese.
Most SEO marketing campaigns start with keyword research. (Or at least they should 👀).
To be honest, keyword research is stuck in the early 2000s, right next to Britney and Justin’s matching denim outfits.
With 92.42% of keywords only getting 10 monthly searches or fewer, the competition is fierce. So the old tried and true strategies don’t work anymore.
If you haven’t upped your keyword research game, you could be holding your campaigns back and costing you (and your clients) cash.