About their lives, one can only make educated guesses (which more often than not turns out to be wrong). Web design, on the other hand, is characterized by current trends and changes in the digital environment. While nothing is set in stone, a thorough examination of the market and its impacting forces can provide useful insight into what tomorrow may bring.
We’ve scoured the internet’s darkest corners to bring you superb material in the shape of a time machine. Here are some of the changes that web design will undergo over time.
A Quick Overview Of The Evolution Of Web Design
The initial websites were unavoidably primitive in the early 1990s when the internet was still in its infancy. This wasn’t simply due to the lack of tools available to web designers; it was also due to the dreadfully slow internet connections.
With faster network speeds came feature-rich, fast-loading websites that integrated form and function without sacrificing either.
The recent proliferation of smartphones has pushed mobile-first design to the forefront of the discussion. This is only another example of the industry’s continuous evolution over the years.
Now that you know where the internet has been, it’s time to think about where it’s going. What will web design look like in the future, and how will web development change as new technologies emerge?
Artificial Intelligence & Chatbots
The concept of artificial intelligence has sparked a lot of discussions (AI). It’s not only a question of whether we can program a machine to think for itself; it’s also a question of whether we should.
Aside from Terminator-style anxieties, AI will shape more than only the future of web design; early examples of self-driving online services are already in use. The most obvious example is chatbots, which are being used by thousands of organizations to engage site visitors.
Customer support resources can be freed up by using chatbots to answer simple questions and handle complaints. They may be employed by both small organizations and huge corporations due to their scalability. Chatbots are sweeping the web, from retailers to restaurants and hotel chains, and could soon be commonplace in the real world, due to the creation of robotic assistants for industries as diverse as hospitality and healthcare.
According to a report by Grand View Research, the chatbot market would be worth $1.23 billion by 2025. Meanwhile, according to an Oracle survey, 80% of individuals have used or plan to use an online chatbot by the end of the decade.
Chatbots that use popular instant messaging systems like Facebook Messenger and WhatsApp to communicate are also gaining traction. This is part of a larger trend that is blurring the distinctions between platforms and devices by combining services given on a website with independent third-party apps.
In 2023, AI will spread its tentacles into all other aspects of site design. Chatbots become smarter and more efficient with each query they handle thanks to machine learning algorithms. This is especially true for voice search, which has its own role to play in redefining web user expectations.
It’s simple to imagine a slew of other web design modifications that, while science fiction at the present, might easily become reality by 2023.
It’s realistic to expect that, in the next five years, individuals will be able to employ autonomous personal shoppers when visiting e-commerce sites if AI and chatbots become sophisticated enough.
High-end fashion websites are now investing in specialized shopping assistant services run by real people. This is related to the influencer marketing ecosystem, which has only been made possible by modern technology and internet platforms. Even if AI and automation become popular, people-powered services should still have a place in the new online ecosystem.
People have become more accustomed to asking inquiries and receiving a spoken response from their devices thanks to services like Siri and Google Assistant. Alexa and the Echo speakers from Amazon have gone even further, bypassing websites entirely and firing off responses without the need for the information to be displayed on a screen.
Voice interfaces are expected to become more popular over the next five years as users prefer a more natural, conversational way to interact with websites. This means that voice will have to be considered during both the design and content creation processes. Unfortunately, the concepts of speech interfaces are entirely different, posing a significant barrier for developers.
AI and automation could save the day, and they’re already being utilized to improve how voice assistants handle requests. The SEO era’s short, concentrated, keyword-driven approaches will give way to a time when long-tail search words will be significantly more effective. As a result, content strategies will change to reflect this, with FAQs attracting more views than keyword-heavy articles of the past.
Despite the challenges, speech has the potential to liberate websites and reduce their reliance on formal, tightly organized material. Traditional search engines, such as Google, are even seeing voice as a danger; a corporation that is embroiled in its own arms race.
Integration of Data Science
The website is no longer the only place to go to raise brand recognition. In a world of linked devices and the Internet of Things, all aspects of the system must work together to provide the greatest possible user experience.
By using analytical tools and adjusting to changing settings on a continuous basis, web design may capitalize on the influx of data. The change would be quite similar to the mobile-responsiveness wave, with the exception that it would be applied to everyday equipment such as refrigerators and cars.
The data scientist and web designer of the future would be housed in the same box, allowing them to interact and collaborate in a synergistic manner.
Because smartphones are now more extensively used for online browsing than laptops or desktop PCs, adaptability has become crucial. Web design will have progressed even further down this route by 2023, with smarter sites that avoid ‘standard’ layouts and stale formats.
This tree has many branches, and responsive design is simply one of them. Voice-optimized interfaces, chatbots, and context-specific page adaptations are all expected to become more popular in the future.
Sites can already be customized based on criteria such as the visitor’s location, the device they’re using, and the other services they’re logged into. They will become even more adaptable as they get smarter and more autonomous. A push notification delivered to a customer’s phone, for example, can provide them with an exclusive deal or a link to the business’s website when they pass by a physical location. This combines online marketing with a physical location.
Millions of customers value personalization, therefore the one-size-fits-all strategy of the past will have to be abandoned. Developers will be able to create personalized experiences thanks to new technology, while cookie-cutter templates and rigid interfaces will be relegated to the past. Start-ups like LiftIgniter are developing software that allows websites to adjust automatically, ensuring that no two visitors have the same experience. This will change everything from the user interface to the material itself, demonstrating the breadth of what specialists hope to do in this field.
Remote product viewing is a highly desired necessity among today’s customers, especially with IKEA’s paradigm-shifting Place App. In fact, 61% of online customers already choose a website that uses some form of augmented reality.
Users will require both hardware and software in the future to support AR in all of its manifestations. Designers will have to develop an interactive environment that projects location-based elements while overlapping real-world aesthetics, from smartphones to wearable devices. Face scanning in social media and object identification, such as Google Lens, will have limitless possibilities.
Websites will adjust accordingly, adopting a minimalistic approach that will allow them to be presented without interfering with the user’s view. Between the content and the contrast, a perfect balance would be achieved.
The emergence of the aforementioned new technologies will necessitate a dramatic rethinking of how we approach website design and development. The main message is that a new army of various ways to connect with websites is on the march. The future will be considerably more diversified, from AI and speech to VR and AR, and web design methods will need to alter to reflect this. You can take help from Rentech digital. They provide updated services.
Most critically, these technologies will augment rather than replace traditional user interfaces. These technological upstarts will shape the future without deleting the old, just as touchscreens enlarged the horizons of web design.
Published July 16th, 2021